As a prominent player in India’s milk value chain, our operations span across key states including Uttar Pradesh, Haryana, Punjab, Rajasthan, Madhya Pradesh, and Maharashtra. Within this dynamic landscape, small and medium-sized Milk Chilling Centers (MCCs) have often grappled with significant working capital challenges, impeding their ability to grow and expand.

To catalyze change, we embarked on a transformative journey, addressing the prevalent issue of delayed payments. By instituting a policy of promptly settling invoices upon delivery confirmation, we revolutionized the payment process. This streamlined approach not only ensured that suppliers could meet their financial obligations to farmers in a timely manner but also enhanced overall satisfaction and well-being within the supply chain.

Moreover, our strategic collaborations with major dairy industry players such as Britannia Industries, Paras, and Nature Delight have played a pivotal role in reshaping the landscape. Through these partnerships, we facilitated the consolidation of high-quality milk supply from MCCs, guaranteeing consistent provision to the market. This collaboration has not only alleviated the burden of demand aggregation on MCCs but also relieved them from financial strains, allowing them to focus on their core operations and growth.

By fortifying the efficiency of the milk value chain, our interventions have not been limited to mere operational enhancements. Instead, they have sparked sustainable growth opportunities for small-scale suppliers and MCCs across diverse geographies. This concerted effort underscores our commitment to fostering a resilient and inclusive dairy ecosystem, one that thrives on collaboration and collective progress.